The Hornythologist
Milano Design Week – from 6 to 12 Giugno 2022
Explore the exciting world of birds with a new set of Dinamica accessories. A project about the exciting world of birdwatching
Project Concept
The ornithologist studies the most exotic and endangered birds. Constantly traveling, he is always looking for new bird species to analyze and learn from; at each of his stops, in the most remote places in the world, he takes an egg for every new species and adds it to his egg bank – a huge collection that the ornithologist has created to preserve and restore new life. The goal of the project is to give the visitor a 360° experience, immersing him in the recreated environment-of the “Traveler Ornithologist”.
Dinamica
«In a particular historical moment like the one we live in, getting closer to nature to be able to observe it closely, without filters, is a wise choice. Perhaps we should all be a little curious and courageous like the ornithologist, pushing ourselves beyond what society proposes to us as truth, by going ourselves in search of answers. In this journey alongside exotic nature, our suede and the design made by our partners create the perfect mood for an immersive experience outside the box “, said Benedetta Terraneo about Dinamica’s collaboration for the The Hornytologist project.
The designer
Matteo Cibic
“While embarking on adventures to discover rare birds in remote areas of the world, it is important to bring accessories with high-performance and silent fabrics. Dinamica is a very resistant and silent material even when stressed in extreme environments, always guaranteeing comfort and softness. This installation presents travel accessories designed for adventures in the jungle, made entirely by sophisticated robots of the future that weld and laminate fabrics, print transparent 3D plastics and embroider hyper-resistant yarns. A travel bag, a mattress, a multi-accessorized poncho, a visor, and a backpack tank are just some of the products made in the laboratories of D-house, a research and production center for clothing technologies that could remember a James Bond workshop.”
Tiziano Guardini
“My aim is to reinterpret the ancient patchwork technique in a technical key. Thanks to Dyloan’s strong experience in the innovative application of technologies, we were able to combine different colours and represent the ornithologist’s dream of becoming himself a part of nature. A message of connection and a journey of awareness in which we rediscover ourselves listening to and observing nature in search of its mysteries.”
Vibram
Journey is an important chapter for Vibram. Vibram Furoshiki and Vibram One Quarter are two of the greatest exponents of this philosophy. Following in the footsteps left by past experiences of Vibram, we have explored Vibram history in the business of producing high-performance soles and have acquired a “know-how” recognized all over the world that has allowed us to make the “journey” more convenient, safe and comfortable. And we have encapsulated it in these reinterpretations of the iconic models. In this reinterpretation, the choice of the “crow’s foot” pattern not only refers to the passion of the protagonist of the exhibition but allows a rigid fabric to extend and take a new shape in the wrapping.
Laura De La Vega
The path of The Hornythologist like a precious thread develops through the alleys in Milan tying together memories from the tradition to the new spawns of the latest technologies. The emerging creativity of Laura de La Vega shows it with two iconic masterpieces.
