Habitacolo
Milano Design Week – from 17 to 23 Aprile 2023
Habitacolo: a multidimentional experience
Habitacolo (at home as in the car and vice versa) the D-house project realized for Dinamica is a sensory experience of Dinamica suede inside a car journey designed by the designers Luca De Bona and Dario De Meo from Debonademeo Studio.
Habitacolo (at home as in the car and vice versa) the D-house project realized for Dinamica is a sensory experience of Dinamica suede inside a car journey designed by the designers Luca De Bona and Dario De Meo from Debonademeo Studio.
The set-up designed for the Salone del Mobile 2023 aims to amplify this behavioral code made of senses and sensations, in a dreamlike vision that ideally turns off the spotlight on the mechanical and metallic meaning of the car, to intensify the physical and sensory component. The context linked to the world of travel and motorization is the backdrop for symbolic objects. Dinamica® associated with D-house technologies, greatly improves the aesthetic, and adds value to created items. The name of the project Habitacolo shares the Latin derivation habitus with the Italian word’s habitat, abitare, ambiente e abito.
Guided by his senses, the visitor will be able to wander around in a space characterized by the presence of six brackets which house different experiential objects called EXP-01, 02, 03, 04, 06. These are symbolic objects which, through their craftwork and material, create an empathetic relationship with the observer called to perform instinctive gestures and use its senses to rediscover the cocooned beauty of one’s car even outside of it. Hence the need to transport the aesthetic and microfiber sensations of being in the car out of the passenger compartment, through a capsule collection of objects designed for clothing and furniture (slippers, steering wheel covers, glasses cases, bottle holders, covers for electronic objects, personalized perfumes) capable of dialoguing with our senses and reactivating the memory and the beneficial sensations of travel. As in daily life or in the scenes of some movies, the interior of the car becomes the ideal set to reflect, talk, eat, listen to music, isolate yourself from the world or be surrounded by good company.
The project, in collaboration with ET s.r.l, saw the involvement of Dyloan Bond Factory and ShapeMode, competence center specialized in Digital Fabrication, Additive Manufacturing and DfAM (design for additive). Vibram with its know-how contributed to the production of some artifacts which are part of the exhibition. VZNstudio also have taken part to the project with the graphics.
